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internet marketing & ebay
Beginner HTML & Web Design ::
Internet Marketing & eBay ::
Databases ::
ASP/ASP.NET Programming ::
Software & Hardware
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Internet Marketing: Strategy, Implementation and Practice 
Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
Internet Marketing will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of Internet Marketing has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.
Guide Price: £37.99
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E-Marketing Excellence
P.R. Smith
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's new E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.
Guide Price: £19.99
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales 
Catherine Seda
Create an effective search engine advertising strategy to make sure you get the most bang for your buck! Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions. The author breaks down sophisticated topics and communicates them in a way that anyone can grasp what has to happen to make a website succeed.
Guide Price: £16.45
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The Official EBay Guide: To Buying, Selling and Collecting Just About Everything
Laura Fisher Kaiser, Michael Kaiser
This guide unlocks the secrets of successful online collecting, buying and selling, for the enthusiastic beginner to the seasoned professional. It includes real-life stories of the eBay experience.
Guide Price: £6.86
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EBay Business the Smart Way: Maximize Your Profits on the Web's No.1 Auction Site
Joseph T. Sinclair
eBay is now firmly established as the leading online auction destination, controlling upwards of 90% of an ever-growing market. More and more sellers are formalizing their efforts into part- or full-time business enterprises, and discovering that, while selling on eBay is easy, staying visible and competitive is a challenge. This guide offers a comprehensive strategy and tips for maximizing exposure, minimizing costs and risks, and acquiring and controlling product inventory.
Guide Price: £12.22
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Beginner HTML & Web Design ::
Internet Marketing & eBay ::
Databases ::
ASP/ASP.NET Programming ::
Software & Hardware
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